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<< Prev FAQs - Boxes and other promo items
What is a promo obi? E-mail

A promo obi is an obi given away as a promotional item. It is usually a replica of the obi that came with the original release.

Normally, an obi strip provides information about the current release (in other words it has a specific function: to provide information to the buyer) whereas a promo obi is nothing more than a replica of something that is theoretically long out of date.

Promo obis often come as part of a promo box package.

Promo boxes also sometimes (much more rarely) contain a replica cover of a 33rpm LP or a 45 rpm single (such as Zappa's Uncle Meat Box).

 
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Featured Releases (A selection of...)

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Front cover (main) image of UICY-93013-38 : Rolling Stones (The) : In the 60's
UICY-93013-38 : 2006-03-16

2006 (reprinted at least once) release of Stones albums from the earliest days up to 1975. Does not include the early 70s releases.

Each album included a collector card. The backs of the cards, when laid side by side, formed the cover image of "Their Satanic Majesties Request".

Front cover (main) image of WPCR-13142 (fake) : Led Zeppelin : Fake Led Zeppelin - 40th Anniversary Definitive Collection (Zoso Box)
WPCR-13142 (fake) : 2009-01-01

This fake Led Zeppelin 40th Anniversary appears to be made in China. You would find it hard to pick a sealed copy of this as being anything other than than the real deal.

Inside it is also remarkably similar but has some significant, obvious differences in packaging including: (a) the CD comes in a flimsy loose fitting bag (b) Physical Graffiti has no cut out windows and (c) III (3) has no turning wheel.

The CDs also have the tell tale extra ring in the middle but this is much better disguised than usual.

Unusually for fakes these have the catalogue number and an IFPI code (CC 303) on the silver side of the disc.

 
Front cover (main) image of UICY-9522 (fake) : Aerosmith : Pump (Real of Fake?)
UICY-9522 (fake) :

Here is a comparison between a genuine official copy of Aerosmith Pump made by Universal and a Russian counterfeit copy. In the picture, the real one is on the left and the fake is on the right.

Front cover (main) image of UICY-94827 : Mike Oldfield : Q.E.2 Deluxe Edition
UICY-94827 : 2012-09-12
Universal Music : Cardboard sleeve (mini LP) reissue from Mike Oldfield featuring the high-fidelity SHM-CD format (compatible with standard CD players) and using the remaster audio made in UK in 2012. The cardboard sleeve faithfully replicates the UK first press LP plus a cardboard sleeve jacket based on a new design. Comes with a description written by Mike Oldfield himself and lyrics. Part of a two-album Mike Oldfield SHM-CD cardboard sleeve reissue series featuring albums "Platinum" and "Q.E.2."
 
Front cover (main) image of DU-BOX226L : Schulze, Klaus : Timewind Box
DU-BOX226L : 2008-02-22
Big box to enclose the previous 3 slipcase promoboxes released by Disk Union to hold a total of 16 albums.
Front cover (main) image of SF-303 : Flower Travellin' Band : Make Up
SF-303 : 2004-12-20
Highly unusual packaging - a fake leather attache breifcase / portfolio.
 

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