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<< Prev FAQs - Boxes and other promo items
What is a promo obi? E-mail

A promo obi is an obi given away as a promotional item. It is usually a replica of the obi that came with the original release.

Normally, an obi strip provides information about the current release (in other words it has a specific function: to provide information to the buyer) whereas a promo obi is nothing more than a replica of something that is theoretically long out of date.

Promo obis often come as part of a promo box package.

Promo boxes also sometimes (much more rarely) contain a replica cover of a 33rpm LP or a 45 rpm single (such as Zappa's Uncle Meat Box).

 
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Featured Releases (A selection of...)

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Front cover (main) image of TOCP 71010-1 : Beatles (The) : The Beatles (aka The White Album)
TOCP 71010-1 : 2009-09-09
Double album named the beatles. Kaldes også det hvide album. Gatefold. Navnet the beatles præget i frontcover. Nummer skrevet i sort No 0000001. Ellers er mini lp'en som den originale vinylplade.
Front cover (main) image of LIST-007 : Quintessence Editions : 1001 Albums You Must Hear Before You Die
LIST-007 : 2006-02-07

This is a work in progress project and due to its size it will take some time to finish.

Book cover images from different countries are welcome (or the ones included but with better image resolution).

 
Front cover (main) image of WPCR-14306 : Cooper, Alice : Welcome To My Nightmare
WPCR-14306 : 2012-01-18
Warner Music Japan : Cardboard sleeve (mini LP) reissue from Alice Cooper featuring the high-fidelity SHM-CD format (compatible with standard CD players) and 2011 remastering. The cardboard sleeve features single E-type jacket with an inner bag and ATLANTIC green/orange label. Comes with a description and lyrics. Part of a twelve-album Alice Cooper SHM-CD cardboard sleeve reissue series featuring albums "Pretties For You," "Easy Action," "Love It To Death," "Killer," "Schools's Out," "Billion Dollar Babies," "Muscle Of Love," "Welcome To My Nightmare," "Goes To Hell," "Lace And Whiskey," "The Alice Cooper Show," and "From The Inside."
Front cover (main) image of EMER-BOX1 : Emerson, Lake + Palmer : Brain Salad Surgery Box
EMER-BOX1 : 2002-11-21

Front opening promo box and obis from Disk Union came with first five albums in 20 bit K2 : VICP-62114 to VICP-62118

(Images courtesy of The Brain Salad Surgery site http://www.brain-salad-surgery.de/.)

 
Front cover (main) image of UICY-94827 : Mike Oldfield : Q.E.2 Deluxe Edition
UICY-94827 : 2012-09-12
Universal Music : Cardboard sleeve (mini LP) reissue from Mike Oldfield featuring the high-fidelity SHM-CD format (compatible with standard CD players) and using the remaster audio made in UK in 2012. The cardboard sleeve faithfully replicates the UK first press LP plus a cardboard sleeve jacket based on a new design. Comes with a description written by Mike Oldfield himself and lyrics. Part of a two-album Mike Oldfield SHM-CD cardboard sleeve reissue series featuring albums "Platinum" and "Q.E.2."
Front cover (main) image of VICP-5442,3,4 : Emerson, Lake + Palmer : First True Japanese Mini LP Rock Release
VICP-5442,3,4 : 1994-09-21

The first three Emerson Lake and Palmer albums (self titled, Tarkus and Pictures at an Exhibition) are arguably the first true Rock Mini LPs. They were released on 21st September 1994.

These had been preceded by a much earlier Lotus and a US release of some Rolling Stones albums repackaged for Japan a few short months before these. Neither of these earlier releases was true to the original vinyl although the Stones came close.

The earliest true Minis were two series of MCA Jazz releases from March 1994 (MVCZ-26 to MVCZ-45) including this example: Death and The Flower.

 

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