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<< Prev FAQs - Boxes and other promo items
What is a promo obi? E-mail

A promo obi is an obi given away as a promotional item. It is usually a replica of the obi that came with the original release.

Normally, an obi strip provides information about the current release (in other words it has a specific function: to provide information to the buyer) whereas a promo obi is nothing more than a replica of something that is theoretically long out of date.

Promo obis often come as part of a promo box package.

Promo boxes also sometimes (much more rarely) contain a replica cover of a 33rpm LP or a 45 rpm single (such as Zappa's Uncle Meat Box).

 
<< Prev FAQs - Boxes and other promo items

Featured Releases (A selection of...)

See all Featured Releases

Front cover (main) image of UICY-93980 : Stewart, Rod : Sing It Again Rod +5
UICY-93980 : 2009-02-25
Rod's first 'greatest hits' album with a fantastic, die-cut sleeve.
Front cover (main) image of WPCR-13142 (fake) : Led Zeppelin : Fake Led Zeppelin - 40th Anniversary Definitive Collection (Zoso Box)
WPCR-13142 (fake) : 2009-01-01

This fake Led Zeppelin 40th Anniversary appears to be made in China. You would find it hard to pick a sealed copy of this as being anything other than than the real deal.

Inside it is also remarkably similar but has some significant, obvious differences in packaging including: (a) the CD comes in a flimsy loose fitting bag (b) Physical Graffiti has no cut out windows and (c) III (3) has no turning wheel.

The CDs also have the tell tale extra ring in the middle but this is much better disguised than usual.

Unusually for fakes these have the catalogue number and an IFPI code (CC 303) on the silver side of the disc.

 
Front cover (main) image of VICP-5442,3,4 : Emerson, Lake + Palmer : First True Japanese Mini LP Rock Release
VICP-5442,3,4 : 1994-09-21

The first three Emerson Lake and Palmer albums (self titled, Tarkus and Pictures at an Exhibition) are arguably the first true Rock Mini LPs. They were released on 21st September 1994.

These had been preceded by a much earlier Lotus and a US release of some Rolling Stones albums repackaged for Japan a few short months before these. Neither of these earlier releases was true to the original vinyl although the Stones came close.

The earliest true Minis were two series of MCA Jazz releases from March 1994 (MVCZ-26 to MVCZ-45) including this example: Death and The Flower.

Front cover (main) image of WPCR-13517 : Yes : Yessongs
WPCR-13517 : 2009-07-22

"Finally after 36 years a correct version not only printed beautifully but also opening like a book, as it should." (Roger Dean)

The first reproduction of the original UK booklet style cover (however comes on 2 not 3 CDs). Earlier releases of this (AMCY-2733 and AMCY-6293) were created in the US "accordion" style.

 
Front cover (main) image of DU-SP110-0412P : Marley, Bob : Catch A Fire Box (Zippo Lighter)
DU-SP110-0412P : 2006-10-04
Zippo lighter gimmick box in the style of "Catch a Fire"
Front cover (main) image of Die Cut Covers : Hall of Fame : Die Cut Covers
Die Cut Covers :

Die cutting of the cover image or inserts is probably the most common technique employed to create gimmick covers. It's probably also in most cases the cheapest.

There are thousands of die cut covers. Here are a few of the more popular and best known releases.

 

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News...

ArtistRelease IDFormatTitleRelease DateNews...

(Most of the following is based on info found online in the Papersleeve sections of CDJapan).

The Hollies

WPCR-15545

SHM-CD (2)

Greatest + Singles Vol.1

2014-04-09

Release date changed to 2014-04-09

2014-02-14 : Release date changed to 2014-03-26

2014-02-12 : New release (due on 2014/03/12)

The Hollies

WPCR-15547

SHM-CD (2)

Greatest Vol.2 + Singles Vol.2

2014-04-09

Release date changed to 2014-04-09

2014-02-14 : Release date changed to 2014-03-26

2014-02-12 : New release (due on 2014/03/12)

Gerry & The Pacemakers

WPCR-15549

SHM-CD

I'll Be There

2014-04-09

Release date changed to 2014-04-09

2014-02-14 : Release date changed to 2014-03-26

2014-02-12 : New release (due on 2014/03/12)

Gerry & The Pacemakers

WPCR-15550

SHM-CD

Girl On A Swing

2014-04-09

Release date changed to 2014-04-09

2014-02-14 : Release date changed to 2014-03-26

2014-02-12 : New release (due on 2014/03/12)

Terry Reid

WPCR-15551

SHM-CD

Bang. Bang You're Terry Reid +7

2014-04-09

Release date changed to 2014-04-09

2014-02-14 : Release date changed to 2014-03-26

2014-02-12 : New release (due on 2014/03/12)

Terry Reid

WPCR-15552

SHM-CD

Terry Reid +11

2014-04-09

Release date changed to 2014-04-09

2014-02-14 : Release date changed to 2014-03-26

2014-02-12 : New release (due on 2014/03/12)

Tomorrow

WPCR-15553

SHM-CD

Tomorrow +13

2014-04-09

Release date changed to 2014-04-09

2014-02-14 : Release date changed to 2014-03-26

2014-02-12 : New release (due on 2014/03/12)

McGough & McGear

WPCR-15556

SHM-CD

McGough & McGear

2014-04-09

Release date changed to 2014-04-09

2014-02-14 : Release date changed to 2014-03-26

2014-02-12 : New release (due on 2014/03/12)

Oasis

SICP 4110-2

CD x 3

Definitely Maybe

2014-05-14

New release (due on 2014/05/14)

Deluxe edition of "Definitely Maybe" from Oasis includes two bonus discs with rare tracks, live tracks, and more. Features hard-cover cardboard sleeve artwork and the latest remastering. Comes with a description, lyrics, and a 24-page booklet.

Emerson, Lake & Palmer

VICP-78001

SHM-CD

Emerson, Lake & Palmer Platinum

2014-04-23

New release (due on 2014/04/23)

Cardboard sleeve reissue from Emerson, Lake & Palmer features Platinum SHM-CD format and the K2HD mastering. HR cutting. The cardboard faithfully replicates the original LP artwork (18cm square). This series features the following three albums: "Emerson, Lake & Palmer," "Tarkus," and "Pictures At An Exhibition." *Platinum SHM-CD is fully compatible with standard CD players. However, it will not play on CD players that are not compatible with CD-R (Compact Disc-Recordable) discs.

Most recent update...

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