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<< Prev FAQs - Boxes and other promo items
What is a promo obi? E-mail

A promo obi is an obi given away as a promotional item. It is usually a replica of the obi that came with the original release.

Normally, an obi strip provides information about the current release (in other words it has a specific function: to provide information to the buyer) whereas a promo obi is nothing more than a replica of something that is theoretically long out of date.

Promo obis often come as part of a promo box package.

Promo boxes also sometimes (much more rarely) contain a replica cover of a 33rpm LP or a 45 rpm single (such as Zappa's Uncle Meat Box).

 
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Featured Releases (A selection of...)

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Front cover (main) image of POCP-9194 to POCP-9208 & 9212/3 : Who (The) : POCP Target Obi Series
POCP-9194 to POCP-9208 & 9212/3 : 1999-09-29
The first edition of the first series of mini LPs for the Who (target obis) came with inserts that were pre-punched. A binder and T-Shirt accompanied the release. It is not clear how these were obtained but it seems likely that the small yellow coupon on the obi would have been snipped off and the folder at least was awarded on surrendering the full set of coupons.
Front cover (main) image of VC 04-17 : Beatles (The) : Sgt. Pepper's Lonely Hearts Club Band
VC 04-17 : 2002-01-01

Russian mini LP of the 1967 album from the Fab Four. Nice reproduction including a full black CD replica of the original vinyl disc.

 
Front cover (main) image of Rush-Sector-1 : Rush : Sector 1
Rush-Sector-1 : 2011-11-21
Box 1 from a 3 boxes set. Each box is numbered. These are official releases by Universal Music. Each box set has 5 cds and 1 DVD. Each cd is in a replica mini LP sleeve. The DVD is in Surround sound. Each sliding box has a picture from 1 member of the band. On top of the boxes, you find part of the logo that is on the inside of the 2112 cd. Once you put the 3 boxes one beside another, you have the complete logo.
Front cover (main) image of BoxesWho : Who (The) : Promo Boxes
BoxesWho :

Over the years a number of promotional boxes have been released for "The Who". These have included "Manufacturer", "Disk Union" and "Indeterminate Origin".

Here is a selection...

 
Front cover (main) image of SONY-AERO : Aerosmith : Aerosmith Box (1973 - 2001)
SONY-AERO : 2004-07-07
This rare promo box was given in exchange for coupons which were issued with nineteen Aerosmith and related mini lp cds. The mini lp cds were released by Sony on 2004-07-07.
Front cover (main) image of Caroline-2008 : Various Artists : Caroline Records 2009 US Releases
Caroline-2008 : 2008-08-05

In late 2008 Caroline Records in the USA released a number of albums by the following artists: UFO, Jethro Tull, Quicksilver Messenger, Brian Eno, Roxy Music, The Raspberries, Kate Bush, Blondie, The Band, Red Hot Chili Peppers and Van Der Graaf Generator (full list below).

Unlike the suspect Universal releases these are 100% Japanese. The only difference between these and the Japanese (apart from being as much as 50% cheaper) is a sticker on the bar code of the obi.

As at March 2009 most of these are still available at Amazon.

 

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