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What is a promo obi? E-mail

A promo obi is an obi given away as a promotional item. It is usually a replica of the obi that came with the original release.

Normally, an obi strip provides information about the current release (in other words it has a specific function: to provide information to the buyer) whereas a promo obi is nothing more than a replica of something that is theoretically long out of date.

Promo obis often come as part of a promo box package.

Promo boxes also sometimes (much more rarely) contain a replica cover of a 33rpm LP or a 45 rpm single (such as Zappa's Uncle Meat Box).

 
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Featured Releases (A selection of...)

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Front cover (main) image of UICY-93980 : Stewart, Rod : Sing It Again Rod +5
UICY-93980 : 2009-02-25
Rod's first 'greatest hits' album with a fantastic, die-cut sleeve.
Front cover (main) image of UICY-94827 : Mike Oldfield : Q.E.2 Deluxe Edition
UICY-94827 : 2012-09-12
Universal Music : Cardboard sleeve (mini LP) reissue from Mike Oldfield featuring the high-fidelity SHM-CD format (compatible with standard CD players) and using the remaster audio made in UK in 2012. The cardboard sleeve faithfully replicates the UK first press LP plus a cardboard sleeve jacket based on a new design. Comes with a description written by Mike Oldfield himself and lyrics. Part of a two-album Mike Oldfield SHM-CD cardboard sleeve reissue series featuring albums "Platinum" and "Q.E.2."
 
Front cover (main) image of MVCZ-40 : Jarrett, Keith : Death and The Flower
MVCZ-40 : 1994-03-24
One of the earliest Japanese Mini LPs coming from the second batch of K2 20bit Jazz replicas released in March 1994.
 
Front cover (main) image of WPCR-14306 : Cooper, Alice : Welcome To My Nightmare
WPCR-14306 : 2012-01-18
Warner Music Japan : Cardboard sleeve (mini LP) reissue from Alice Cooper featuring the high-fidelity SHM-CD format (compatible with standard CD players) and 2011 remastering. The cardboard sleeve features single E-type jacket with an inner bag and ATLANTIC green/orange label. Comes with a description and lyrics. Part of a twelve-album Alice Cooper SHM-CD cardboard sleeve reissue series featuring albums "Pretties For You," "Easy Action," "Love It To Death," "Killer," "Schools's Out," "Billion Dollar Babies," "Muscle Of Love," "Welcome To My Nightmare," "Goes To Hell," "Lace And Whiskey," "The Alice Cooper Show," and "From The Inside."
 

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