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<< Prev FAQs - Boxes and other promo items
What is a promo obi? E-mail

A promo obi is an obi given away as a promotional item. It is usually a replica of the obi that came with the original release.

Normally, an obi strip provides information about the current release (in other words it has a specific function: to provide information to the buyer) whereas a promo obi is nothing more than a replica of something that is theoretically long out of date.

Promo obis often come as part of a promo box package.

Promo boxes also sometimes (much more rarely) contain a replica cover of a 33rpm LP or a 45 rpm single (such as Zappa's Uncle Meat Box).

 
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Featured Releases (A selection of...)

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Front cover (main) image of EMER-BOX1 : Emerson, Lake + Palmer : Brain Salad Surgery Box
EMER-BOX1 : 2002-11-21

Front opening promo box and obis from Disk Union came with first five albums in 20 bit K2 : VICP-62114 to VICP-62118

(Images courtesy of The Brain Salad Surgery site http://www.brain-salad-surgery.de/.)

Front cover (main) image of 7243 5 51728 2 : Duran Duran : The Singles 81-85 Boxset
7243 5 51728 2 : 2003-04-22
This Boxset covers the singles of Duran Duran from 1981-1985. 13 discs including all the original B-sides. The packaging is a flip top box with each single in a mini-lp style reproduction of the original artwork from the 7" and 12".
 
Front cover (main) image of POCP-9194 to POCP-9208 & 9212/3 : Who (The) : POCP Target Obi Series
POCP-9194 to POCP-9208 & 9212/3 : 1999-09-29
The first edition of the first series of mini LPs for the Who (target obis) came with inserts that were pre-punched. A binder and T-Shirt accompanied the release. It is not clear how these were obtained but it seems likely that the small yellow coupon on the obi would have been snipped off and the folder at least was awarded on surrendering the full set of coupons.
Front cover (main) image of WPCR-13517 : Yes : Yessongs
WPCR-13517 : 2009-07-22

"Finally after 36 years a correct version not only printed beautifully but also opening like a book, as it should." (Roger Dean)

The first reproduction of the original UK booklet style cover (however comes on 2 not 3 CDs). Earlier releases of this (AMCY-2733 and AMCY-6293) were created in the US "accordion" style.

 
Front cover (main) image of BVCM-37083 : Presley, Elvis : Elvis Presley
BVCM-37083 : 2000-01-08
This is the eponymous first album from Elvis Presley. It is the first rock & roll album to reach number one on the national charts (holding at number 1 for 20 weeks) and the first million dollar selling pop album.
Front cover (main) image of WPCR-14306 : Cooper, Alice : Welcome To My Nightmare
WPCR-14306 : 2012-01-18
Warner Music Japan : Cardboard sleeve (mini LP) reissue from Alice Cooper featuring the high-fidelity SHM-CD format (compatible with standard CD players) and 2011 remastering. The cardboard sleeve features single E-type jacket with an inner bag and ATLANTIC green/orange label. Comes with a description and lyrics. Part of a twelve-album Alice Cooper SHM-CD cardboard sleeve reissue series featuring albums "Pretties For You," "Easy Action," "Love It To Death," "Killer," "Schools's Out," "Billion Dollar Babies," "Muscle Of Love," "Welcome To My Nightmare," "Goes To Hell," "Lace And Whiskey," "The Alice Cooper Show," and "From The Inside."
 

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