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What is a promo CD? E-mail

Firstly - the following discussion has nothing to do with promo items such as "Disk Union" boxes etc. While it's true they do sometimes include a bonus CD, these are similar to "Promo obis" (ie. a replica of an older release - see the FAQ on promo obis).


So.... A promo CD is "given out" to radio stations, journalists etc in order to promote an artist's work. They are also known as "cut-outs". In most cases the CD is considered to be leant to the recipient - it remains the property of the manufacturer.

Legally speaking, promo CDs cannot be sold or resold. In order to make it more difficult to sell, the CD case (and sometimes the CD itself) is usually marked or permanently damaged in some way.

Despite the legal implications, and the obvious violation of eBay's policies, promo CDs are regularly sold on eBay. That said, eBay does occasionally cancel auctions of promo CDs. For example, robots monitor eBay listings on some sites and report promo CDs to the manufacturers or copyright or other groups representing artists' and corporate interests and the auction will be cancelled at the request of the interested party.

The types of marking found on CDs vary dramatically from a simple removable sticker (which often causes no damage) through to a saw cut through the spine of the case.

Following are examples:

Saw cut through the spine.

This was the standard way of marking promos in the days of vinyl (pre bar codes in other words) and is still practiced today.

Promo saw cut on CD cover

Drill hole or slashed cut through the bar code (and therefore the case too in the case of jewel cases).

Promo drill hole through bar code

Sticker on the bar code.

Promo sticker on bar code

Etched stamp on the CD itself.

Promo etching on CD spindle
 
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Featured Releases (A selection of...)

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Front cover (main) image of UICY-93013-38 : Rolling Stones (The) : In the 60's
UICY-93013-38 : 2006-03-16

2006 (reprinted at least once) release of Stones albums from the earliest days up to 1975. Does not include the early 70s releases.

Each album included a collector card. The backs of the cards, when laid side by side, formed the cover image of "Their Satanic Majesties Request".

Front cover (main) image of ACDC-BOX : AC/DC : Guitar Case Box
ACDC-BOX : 2008-06-01
Warner Promo Box with presenting the form of a guitar hard case. This box was received by mail in coupons. The promo set included also 2 T-Shirts.
 
Front cover (main) image of SONY-AERO : Aerosmith : Aerosmith Box (1973 - 2001)
SONY-AERO : 2004-07-07
This rare promo box was given in exchange for coupons which were issued with nineteen Aerosmith and related mini lp cds. The mini lp cds were released by Sony on 2004-07-07.
Front cover (main) image of 7243 5 51728 2 : Duran Duran : The Singles 81-85 Boxset
7243 5 51728 2 : 2003-04-22
This Boxset covers the singles of Duran Duran from 1981-1985. 13 discs including all the original B-sides. The packaging is a flip top box with each single in a mini-lp style reproduction of the original artwork from the 7" and 12".
 
Front cover (main) image of TOCP-65883 : Jethro Tull : Thick As A Brick +2
TOCP-65883 : 2001-10-31
The undisputed classic Jethro Tull album. The first full length concept album from Ian Anderson and, according the official web site, "a rock first: one continuous song on both sides"
Front cover (main) image of UICY-93980 : Stewart, Rod : Sing It Again Rod +5
UICY-93980 : 2009-02-25
Rod's first 'greatest hits' album with a fantastic, die-cut sleeve.
 

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