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What is a promo CD? E-mail

Firstly - the following discussion has nothing to do with promo items such as "Disk Union" boxes etc. While it's true they do sometimes include a bonus CD, these are similar to "Promo obis" (ie. a replica of an older release - see the FAQ on promo obis).


So.... A promo CD is "given out" to radio stations, journalists etc in order to promote an artist's work. They are also known as "cut-outs". In most cases the CD is considered to be leant to the recipient - it remains the property of the manufacturer.

Legally speaking, promo CDs cannot be sold or resold. In order to make it more difficult to sell, the CD case (and sometimes the CD itself) is usually marked or permanently damaged in some way.

Despite the legal implications, and the obvious violation of eBay's policies, promo CDs are regularly sold on eBay. That said, eBay does occasionally cancel auctions of promo CDs. For example, robots monitor eBay listings on some sites and report promo CDs to the manufacturers or copyright or other groups representing artists' and corporate interests and the auction will be cancelled at the request of the interested party.

The types of marking found on CDs vary dramatically from a simple removable sticker (which often causes no damage) through to a saw cut through the spine of the case.

Following are examples:

Saw cut through the spine.

This was the standard way of marking promos in the days of vinyl (pre bar codes in other words) and is still practiced today.

Promo saw cut on CD cover

Drill hole or slashed cut through the bar code (and therefore the case too in the case of jewel cases).

Promo drill hole through bar code

Sticker on the bar code.

Promo sticker on bar code

Etched stamp on the CD itself.

Promo etching on CD spindle
 
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Featured Releases (A selection of...)

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Front cover (main) image of Caroline-2008 : Various Artists : Caroline Records 2009 US Releases
Caroline-2008 : 2008-08-05

In late 2008 Caroline Records in the USA released a number of albums by the following artists: UFO, Jethro Tull, Quicksilver Messenger, Brian Eno, Roxy Music, The Raspberries, Kate Bush, Blondie, The Band, Red Hot Chili Peppers and Van Der Graaf Generator (full list below).

Unlike the suspect Universal releases these are 100% Japanese. The only difference between these and the Japanese (apart from being as much as 50% cheaper) is a sticker on the bar code of the obi.

As at March 2009 most of these are still available at Amazon.

Front cover (main) image of DU-BOX075 : Kluster : Zwei-Osterei Box
DU-BOX075 : 2006-04-06
Two titles only (CTCD-541 and 542) - may have been a Captain Trip box? Can hold up to 8? CDs.
 
Front cover (main) image of TOCP-71041 : Beatles (The) : The Beatles in Mono
TOCP-71041 : 2009-09-09

Published by EMI Music Japan. This box is a little larger than the non-Japanese version as it contains additional printed material.

Front cover (main) image of TOCP-65740 : Pink Floyd : The Dark Side Of The Moon
TOCP-65740 : 2001-06-16
The landmark 1973 album from Pink Floyd. This issue contains all the original inserts plus more.
 
Front cover (main) image of MVCZ-40 : Jarrett, Keith : Death and The Flower
MVCZ-40 : 1994-03-24
One of the earliest Japanese Mini LPs coming from the second batch of K2 20bit Jazz replicas released in March 1994.
 

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