This unique and beautiful clam-shell style promo box contains ten Jeff Beck mini lp cds and has room to fit two more mini LPs. When flipped open, the inside of the box resembles a guitar amplifier.

This fake Led Zeppelin 40th Anniversary appears to be made in China. You would find it hard to pick a sealed copy of this as being anything other than than the real deal.

Inside it is also remarkably similar but has some significant, obvious differences in packaging including: (a) the CD comes in a flimsy loose fitting bag (b) Physical Graffiti has no cut out windows and (c) III (3) has no turning wheel.

The CDs also have the tell tale extra ring in the middle but this is much better disguised than usual.

Unusually for fakes these have the catalogue number and an IFPI code (CC 303) on the silver side of the disc.

Die cutting of the cover image or inserts is probably the most common technique employed to create gimmick covers. It's probably also in most cases the cheapest.

There are thousands of die cut covers. Here are a few of the more popular and best known releases.

Fifth studio album, featuring Talking Heads only US Top Ten hit, Burning Down The House (including an alternative version as a bonus, and an unfinished outtake of Two Note Swivel).

This version is a reproduction of the limited edition clear vinyl version designed by artist Robert Rauschenberg, who won a Grammy Award for his work.