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Who (The) - POCP Target Obi Series (1999)

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Who (The) - POCP Target Obi Series

POCP-9194 to POCP-9208 & 9212/3 (1999)

The first edition of the first series of mini LPs for the Who (target obis) came with inserts that were pre-punched. A binder and T-Shirt accompanied the release. It is not clear how these were obtained but it seems likely that the small yellow coupon on the obi would have been snipped off and the folder at least was awarded on surrendering the full set of coupons.

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Who (The) - POCP Target Obi Series, T-Shirt and binder for Japanese sheets Who (The) - POCP Target Obi Series, Plain obi (no target) Who (The) - POCP Target Obi Series, Who's Next contents (showing the ring binder inserts with brown paper strap)
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Release Details
Manufacturer: Polygram
This version released:1999-09-29
Original LP release:1999.09
Editor Comments

Original Polydor POCP release of 12 Who mini-LP CD with Target on the reverse side of the obi came with pages of the so-called A-Z songbook, supposedly a listing of all the songs written or recorded by The Who. The mini-LPs that included these began with A Quick One and ended with It's Hard (including Odds and Sods and The Kids are Alright). The subsequent edition of the 12 CDs omitted the Target and coupon and most of the writing from the back of the Obi. There were no songbook pages in these. There was a further "encore" edition of the first 7 albums (again with the nearly blank obi back sides and no songbook pages) that came with the Who's Next promo box.

The coupon is that small yellow rectangle on the back side of the obi. If one sent in all 12 "clips" then one got a "free" t-shirt and the small binder (someone already supplied a photo) to hold the 12 sections of songbook. The first section of the songbook (part 1) was also included in the binder. So, if you have the 12 target obi albums with the 12 parts of the songbook, you do not have them all as there is a 13th section that only came with the binder.

This accounts for why so many of the target obis of that particular first issue are clipped. Many customers clipped them and sent them in. What is not accounted for is why the binder is so incredibly rare. In the years I have been selling Japan mini-LP I have "handled" three, one in horrible condition, one fine, and one with T-shirt. Rare indeed.



Who (The)
A Quick One +10
Who (The) A Quick One +10 Original target obi
Who (The)
Sell Out +9
Who (The) Sell Out +9 Target obi
Who (The)
Who (The) Tommy Original target obi
Who (The)
Live at Leeds +8
Who (The) Live at Leeds +8 Original target obi
Who (The)
Who's Next +7
Who (The) Who's Next +7 Original target obi
Who (The)
Who (The) Quadrophenia Original Early Target Obi
Who (The)
Odds and Sods +12
Who (The) Odds and Sods +12 Original Early Target Obi
Who (The)
By Numbers +3
Who (The) By Numbers +3 Obi
Who (The)
Who Are You +5
Who (The) Who Are You +5 Original Early Target Obi
Who (The)
Face Dances +5
Who (The) Face Dances +5 Obi
Who (The)
It's Hard +4
Who (The) It's Hard +4 Obi
Who (The)
The Kids Are Alright
Who (The) The Kids Are Alright who kids obi first edition
Page credits and acknowledgments...
(Created : 2008 Feb 26 by sam2095; Last mod: 2013 Aug 09 by sam2095)
(Modified 2008-Feb-25 by sam2095  |  Modified 2008-Feb-26 by sam2095  |  Modified 2010 Jun 09 sam2095  |  Modified 2011 Sep 29 sam2095)
(Artist Oricon: 0)