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<< Prev FAQs - Boxes and other promo items
What is a promo obi? E-mail

A promo obi is an obi given away as a promotional item. It is usually a replica of the obi that came with the original release.

Normally, an obi strip provides information about the current release (in other words it has a specific function: to provide information to the buyer) whereas a promo obi is nothing more than a replica of something that is theoretically long out of date.

Promo obis often come as part of a promo box package.

Promo boxes also sometimes (much more rarely) contain a replica cover of a 33rpm LP or a 45 rpm single (such as Zappa's Uncle Meat Box).

 
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Featured Releases (A selection of...)

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Front cover (main) image of DU-SP146.2 : Bowie, David : Space Oddity Box
DU-SP146.2 : 2007-03-07

This box was issued by Disk Union as part of the 3rd of their 3 box releases in the early 2007. You did not need to buy boxes one (Ziggy Stardust Box and Promo Obis) or two (Low Box and Promo Obis) in order to receive the Space Oddity Box. It came with Let's Dance Box and Promo Obis.

 
Front cover (main) image of BoxesWho : Who (The) : Promo Boxes
BoxesWho :

Over the years a number of promotional boxes have been released for "The Who". These have included "Manufacturer", "Disk Union" and "Indeterminate Origin".

Here is a selection...

Front cover (main) image of BVCM-37083 : Presley, Elvis : Elvis Presley
BVCM-37083 : 2000-01-08
This is the eponymous first album from Elvis Presley. It is the first rock & roll album to reach number one on the national charts (holding at number 1 for 20 weeks) and the first million dollar selling pop album.
 
Front cover (main) image of Die Cut Covers : Hall of Fame : Die Cut Covers
Die Cut Covers :

Die cutting of the cover image or inserts is probably the most common technique employed to create gimmick covers. It's probably also in most cases the cheapest.

There are thousands of die cut covers. Here are a few of the more popular and best known releases.

Front cover (main) image of UICY-93013-38 : Rolling Stones (The) : In the 60's
UICY-93013-38 : 2006-03-16

2006 (reprinted at least once) release of Stones albums from the earliest days up to 1975. Does not include the early 70s releases.

Each album included a collector card. The backs of the cards, when laid side by side, formed the cover image of "Their Satanic Majesties Request".

 

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