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What is a promo obi? E-mail

A promo obi is an obi given away as a promotional item. It is usually a replica of the obi that came with the original release.

Normally, an obi strip provides information about the current release (in other words it has a specific function: to provide information to the buyer) whereas a promo obi is nothing more than a replica of something that is theoretically long out of date.

Promo obis often come as part of a promo box package.

Promo boxes also sometimes (much more rarely) contain a replica cover of a 33rpm LP or a 45 rpm single (such as Zappa's Uncle Meat Box).

 
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Featured Releases (A selection of...)

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Front cover (main) image of WPCR-13517 : Yes : Yessongs
WPCR-13517 : 2009-07-22

"Finally after 36 years a correct version not only printed beautifully but also opening like a book, as it should." (Roger Dean)

The first reproduction of the original UK booklet style cover (however comes on 2 not 3 CDs). Earlier releases of this (AMCY-2733 and AMCY-6293) were created in the US "accordion" style.

Front cover (main) image of TOCP-65740 : Pink Floyd : The Dark Side Of The Moon
TOCP-65740 : 2001-06-16
The landmark 1973 album from Pink Floyd. This issue contains all the original inserts plus more.
 
Front cover (main) image of MHCP-1002 : Santana : Lotus
MHCP-1002 : 2006-06-07

Recorded in early July 1973 this album took nearly a year to make it to streets.

One of the most elaborate record covers ever produced and probably the most elaborate so far to make it to mini LP release. It is nearly impossible to capture the splendour of this on a web site but we shall try...

Front cover (main) image of TOCP 71010-1 : Beatles (The) : The Beatles (aka The White Album)
TOCP 71010-1 : 2009-09-09
Double album named the beatles. Kaldes også det hvide album. Gatefold. Navnet the beatles præget i frontcover. Nummer skrevet i sort No 0000001. Ellers er mini lp'en som den originale vinylplade.
 
Front cover (main) image of SONY-BECK : Beck, Jeff : Feed Beck Amplifier Box
SONY-BECK : 2005-02-23

This unique and beautiful clam-shell style promo box contains ten Jeff Beck mini lp cds and has room to fit two more mini LPs. When flipped open, the inside of the box resembles a guitar amplifier.

Front cover (main) image of POCP-9194 to POCP-9208 & 9212/3 : Who (The) : POCP Target Obi Series
POCP-9194 to POCP-9208 & 9212/3 : 1999-09-29
The first edition of the first series of mini LPs for the Who (target obis) came with inserts that were pre-punched. A binder and T-Shirt accompanied the release. It is not clear how these were obtained but it seems likely that the small yellow coupon on the obi would have been snipped off and the folder at least was awarded on surrendering the full set of coupons.
 

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