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<< Prev FAQs - Boxes and other promo items
What is a promo obi? E-mail

A promo obi is an obi given away as a promotional item. It is usually a replica of the obi that came with the original release.

Normally, an obi strip provides information about the current release (in other words it has a specific function: to provide information to the buyer) whereas a promo obi is nothing more than a replica of something that is theoretically long out of date.

Promo obis often come as part of a promo box package.

Promo boxes also sometimes (much more rarely) contain a replica cover of a 33rpm LP or a 45 rpm single (such as Zappa's Uncle Meat Box).

 
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Featured Releases (A selection of...)

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Front cover (main) image of DU-SP110-0412P : Marley, Bob : Catch A Fire Box (Zippo Lighter)
DU-SP110-0412P : 2006-10-04
Zippo lighter gimmick box in the style of "Catch a Fire"
Front cover (main) image of DU-BOX045 : Emerson, Lake + Palmer : Tarkus Box and Obis
DU-BOX045 : 2005-09-28

Tarkus promo box and obis released to accompany the first K2 24 bit release of the first five ELP albums.

The artwork is darker than the album cover. It came with 6 promo obis, 2 for Trilogy.

Some of the images shown here include all but one of the Tarkus Mini LP releases spanning 1994 - 2008

 
Front cover (main) image of LIST-007 : Quintessence Editions : 1001 Albums You Must Hear Before You Die
LIST-007 : 2006-02-07

This is a work in progress project and due to its size it will take some time to finish.

Book cover images from different countries are welcome (or the ones included but with better image resolution).

Front cover (main) image of Die Cut Covers : Hall of Fame : Die Cut Covers
Die Cut Covers :

Die cutting of the cover image or inserts is probably the most common technique employed to create gimmick covers. It's probably also in most cases the cheapest.

There are thousands of die cut covers. Here are a few of the more popular and best known releases.

 
Front cover (main) image of ARC-7003 : Semiramis : Dedicato a Frazz
ARC-7003 : 2002-03-27

Rare Italian Progressive rock album from the Trident label.

Images for this release show two different types of obis for original (sticker) and reprints (paper) of this release.

Front cover (main) image of VC 04-17 : Beatles (The) : Sgt. Pepper's Lonely Hearts Club Band
VC 04-17 : 2002-01-01

Russian mini LP of the 1967 album from the Fab Four. Nice reproduction including a full black CD replica of the original vinyl disc.

 

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