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<< Prev FAQs - Boxes and other promo items
What is a promo obi? E-mail

A promo obi is an obi given away as a promotional item. It is usually a replica of the obi that came with the original release.

Normally, an obi strip provides information about the current release (in other words it has a specific function: to provide information to the buyer) whereas a promo obi is nothing more than a replica of something that is theoretically long out of date.

Promo obis often come as part of a promo box package.

Promo boxes also sometimes (much more rarely) contain a replica cover of a 33rpm LP or a 45 rpm single (such as Zappa's Uncle Meat Box).

 
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Featured Releases (A selection of...)

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Front cover (main) image of DU-SP110-0412P : Marley, Bob : Catch A Fire Box (Zippo Lighter)
DU-SP110-0412P : 2006-10-04
Zippo lighter gimmick box in the style of "Catch a Fire"
Front cover (main) image of POCP-9194 to POCP-9208 & 9212/3 : Who (The) : POCP Target Obi Series
POCP-9194 to POCP-9208 & 9212/3 : 1999-09-29
The first edition of the first series of mini LPs for the Who (target obis) came with inserts that were pre-punched. A binder and T-Shirt accompanied the release. It is not clear how these were obtained but it seems likely that the small yellow coupon on the obi would have been snipped off and the folder at least was awarded on surrendering the full set of coupons.
 
Front cover (main) image of Die Cut Covers : Hall of Fame : Die Cut Covers
Die Cut Covers :

Die cutting of the cover image or inserts is probably the most common technique employed to create gimmick covers. It's probably also in most cases the cheapest.

There are thousands of die cut covers. Here are a few of the more popular and best known releases.

Front cover (main) image of WPCR-13295 : Talking Heads : Speaking In Tongues (+2)
WPCR-13295 : 2009-01-14

Fifth studio album, featuring Talking Heads only US Top Ten hit, Burning Down The House (including an alternative version as a bonus, and an unfinished outtake of Two Note Swivel).

This version is a reproduction of the limited edition clear vinyl version designed by artist Robert Rauschenberg, who won a Grammy Award for his work.

 
Front cover (main) image of UICY-93013-38 : Rolling Stones (The) : In the 60's
UICY-93013-38 : 2006-03-16

2006 (reprinted at least once) release of Stones albums from the earliest days up to 1975. Does not include the early 70s releases.

Each album included a collector card. The backs of the cards, when laid side by side, formed the cover image of "Their Satanic Majesties Request".

Front cover (main) image of DU-BOX075 : Kluster : Zwei-Osterei Box
DU-BOX075 : 2006-04-06
Two titles only (CTCD-541 and 542) - may have been a Captain Trip box? Can hold up to 8? CDs.
 

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